On April 14, 2016, the Federal Election Commission unanimously approved Advisory Opinion 2016-01 (Ethiq, Inc.). The Advisory Opinion extends the Federal Election Campaign Acts’ media exemption for the first time to a smartphone “app,” and permits Ethiq to distribute content to users based on a unique algorithm that assesses user preferences relative to political and other interests.
Sutton Law Firm attorneys Brad Hertz and Nick Sanders requested the opinion, appeared before the Commission to answer questions about their client’s app and the applicable law and regulations.
The Ethiq Advisory Opinion is available here: http://saos.fec.gov/aodocs/2016-01.pdf.
The Sutton Law Firm’s request is available here: http://saos.fec.gov/aodocs/1326026.pdf.
The FEC Record describes the Opinion here: AO 2016-01: Website’s Distribution of News Content to Users Qualifies for Media Exemption.
Feel free to contact a Sutton Law Firm attorney or Political Compliance Specialist if you have any questions regarding the media exemption or the FEC’s Advisory Opinion process.
THIS ALERT IS INTENDED FOR GENERAL INFORMATIONAL PURPOSES ONLY AND DOES NOT CONSTITUTE LEGAL ADVICE.